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NFTNYC expecting ‘diverse and eclectic audience’ to drive utility narrative of NFTs

The co-founder and vice president of growth at NFTNYC shared insights into their community-first values and ethos.

NFTNYC, one of the largest nonfungible token (NFT) events of the calendar year, is preparing to open its doors for a fourth year, celebrating the diversity of NFTs across sixteen sectors, including art, film, sports and ticketing. 

Held from June 20-23, the blockbuster event will serve as a global melting pot of everybody who’s anybody in the NFT world, showcasing 1,500 speakers across panels, talks, fireside chats, and hundreds of pop-up events. Attendance figures are expected to soar from last year’s 5,600 to over 15,000 this time around.

Cointelegraph spoke to the co-founder and vice president of growth at NFTNYC, Jodee Rich and Quinn Button respectively, as well as Web3 entrepreneur Michael Litman, to hear more about their expectations for the New York event. They also discussed how the current market conditions could impact the momentum of the NFT movement, and the artistic conversations it cultivates. 

With a conscious emphasis on prioritizing the desire of the community over brands or corporations, the NFTNYC team selected 221 emerging international artists from an application pool of 5,000 to display their work on Times Square Billboard and throughout the Marriott Hotel. 

Following the event, these artists will have the opportunity to mint their work at a price of their choosing, and retain 75% of all revenue generated from the primary and subsequent sales. Specific details on purchasing are still to be announced. 

Speaking of the ubiquitous community of NFT fanatics scheduled to converge on The Big Apple, Rich proudly shared that it’s a “very diverse and eclectic audience”:

“Our thing is about giving the community a voice. That’s what we wanted to do since the beginning. We’re not an event that goes hunting for celebrities, we want the community to feel that this is a place where they can be on stage and talk to the rest of the community.”

This resolute intent to empower youth and passion with a platform is perhaps most aptly witnessed by the introduction of Unconference – an impromptu, non-scheduled stage welcoming all guests for a ten-minute slot to share their ideas and visions for the space.

Related: We saw mainstream adoption for NFT art kicking off in 2021, says NFT.NYC co-founder Cameron Bale

Ethereum (ETH) serves as arguably the most integral asset within the NFT space, yet is precariously sustaining the $1,200 price level at the time of writing, having already fallen 35% for the week. 

This decline has had cascading consequences on the price floors and purchasing sentiment of leading NFT collections — most notably profile-picture-projects — plunging the space into its inaugural bear market. 

Speaking on the potential impact this fortune could have on the overall narrative, Rich was keen to express that art is the primary utility of NFTs, and that his excitement remains for the connections and friendships that will be formed at the event, especially for instance those during serendipitous moments in casual line conversations, and between speakers on the same stage.

Quinn Button, Vice President of Growth at NFTNYC concurred with the assessment that countless use-cases for utility will be showcased throughout the different sectors, highlighting music as one-to-watch:

“I think one interesting utility of NFTs will be how it will disrupt the music industry, whether that’s royalty rights, merchandise, or generating new revenue streams to really connect musicians with their fans.” 

NFTs for Good have experienced a rapid acceleration into the spotlight this year, especially in relation to the support of Ukraines humanitarian relief effort and cultural diversity agendas.

At NFTNYC, topics within that realm such as sustainability, mental health and wellness, and philanthropic will be highlighted across a total of 28 panel discussions and talks at the Edison Ballroom South hosted by Chingari from June 21-22.

Cointelegraph reporter, Rachel Wolfson will be hosting a 15-minute fireside chat on June 22 titled: ‘Breaking the Boys Club Culture in Crypto: How NFTs are Bringing Women into Web3’ at the Edison Ballroom Main.

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